The Maple Treatment
Brand identity and packaging design for an unexpected food and drink mash-up: smoked-bacon infused wine targeted at millenials. Designed to be modern, fresh and visually distinct by combining traditional farm aesthetics with quirky, illustrative character design.
CLIENT
The Muddy Barn Co. (self-initiated
ROLE
Creative Ideation, Brand Identity, Logo Design, Packaging Design
TOOLS
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate
Context
The design brief encouraged taking two completely stand-alone food or drink items to create a new flavour mash-up, inteded for a millenial audience.
I decided to combine the trendy, gritty, authentic farm aesthetic with a modern, vibrant, bold look.
After carrying out competitor anaylsis and market research, I decided to move away from traditional wine branding towards more bolder, playful concepts in order to stand out in a heavily populated market.
Ideation & Process
Brainstormed unexpected flavour combinations and mapped out visual directions, focusing on bright, quirky colour pallettes, and custom character-driven illustrations, such as angry, fiery bacon.
Explored various naming concepts, including The Maple Treatment and Fried, as well as trendy packaging options, such as boxed or canned wine.
Sketched and refined wireframes and UI screens for both the mobile app and the physical product, incorporating custom icons and calming pastel visual language.
Designed the physical companion (teddy bear) features, including weighted glass micro-pellets (for sensory comfort), a night-light nose, fidget accessories, removable NFC patches for easy washing and a clear, hands-free phone panel for the app to work hands-free.
Outcomes
Delivered a cohesive product ecosystem that seamlessly combines a physical comforting companion with a digital routine-builder to promote personal independence.
Created an accessible, fully customisable daily task checklist function, paired with video guides to boost self-belief and confidence.
Designed a cohesive and accessible yet friendly and welcoming brand identity.
